Decipher Customer Shifts.Make Customer Insight an Asset.
Decision-grade B2B customer insights. Win today with custom research. Win tomorrow with scalable data assets.
Two challenges.
Win today.
Challenge. Deciphering buying slowdowns. Entering new segments. Repricing the value proposition.
Custom voice-of-customer work built for one question. Surveys, in-depth interviews, index and KPI construction, independent-variable and dependent-variable modeling, predictive intelligence. When a one-day synthetic sprint gets you 80% of the answer, we do that instead.
Outcomes: funnel expansion, conversion rate increase, sales cycle velocity, margin expansion.
Win the future.
Challenge. Systematizing customer insight. Building data assets. Developing insights products.
The infrastructure that turns customer research from a cost center into a running capability. Standardized surveys, benchmarking, database design, product and tech partnership, innovation roadmapping, insight UX, and an insight engine that compounds in value over time.
Outcomes: increased efficiencies, monetizable products, differentiating thought leadership.
Custom Research reveals actions that win the customer today. Data Products enable the business to deliver a high-growth future.
At the intersection of Insights, Data, and Product.
Traditional insights work stops at a deck, leaving the data stranded. Data engineering stops at the product, leaving UX unsolved. Product design stops at the screen, leaving the insight to chance. ArcSyne anticipates how the three work together, so a single project can turn into data asset that compounds in value.
What decision-grade research looks like.
How does a $20M manufacturer reboot global growth?
Growth accelerating to 20% annually, anchored on the three purchasing drivers that actually move the decision. Evidence from a survey across ~20 countries and a regression model with 20+ variables.
How does a health care provider renegotiate a multimillion-dollar contract?
$1M in additional value over five years, captured in a single contract renegotiation. A one-day synthetic sprint produced the demand and price-sensitivity evidence the negotiation required.
How does a syndicated research business drive growth and multiple expansion?
2× revenue growth, 3× valuation lift, $25M raise, 20pp renewal rate gain, 5–6× content throughput, and a brand-purchase prediction model — all built on a unified survey schema.
How does a new data product reshape renewal economics?
~$115M added to firm valuation by 2008, driven by a benchmarking product renewed across multiple practice areas. Built inside a research practice redesigned to lift member CSAT during a 10% RIF.
David Evans, Founder.
ArcSyne Intelligence is a boutique B2B customer intelligence practice. I founded it after 25 years of leading shared cost research, strategy, and product work at CEB, CoStar, the White House, Cushman & Wakefield, and Collage Group.
Across those roles, the same pattern kept appearing: superior customer insight helps companies price competively, segment cleanly, spot demand shifts early, and build data assets about customers that compound in value.
Custom Research for the decision that wins today. Data Products for the innovation that wins the future.
World-class research experience. Actionable and results-driven. Accountability in every deliverable.
25 years at blue chip research, advisory and data organizations.
CEB. CoStar. The White House. Cushman & Wakefield. Collage Group. Each honed the craft that ArcSyne delivers today: rigorous voice-of-customer work, large-scale survey programs, scalable data assets, and insight products that users actually use.
Unrivaled quality and flexibility for a fraction of the price.
A comparable MBB scope runs 5–10× the cost and starts with a three-month discovery phase. By contrast, ArcSyne focuses on the highest ROI: if a one-day synthetic sprint answers the question, we do that instead.
The person you meet is the person doing the work.
No AI slop. No over-delegation to subcontractors. No offshore backroom. Every call, every draft, every line of analysis is human-driven thought with AI and agentic red-teaming. The person you meet signs the work.
AI as an accelerator of thought, not a replacement.
Everyone must be using AI. The question is how.
ArcSyne eagerly embraces the latest and best AI models to break the trade-off between delivery speed and high quality. Using AI the right way enables faster synthesis with broader evidence and richer validation, while giving the human expert superior control over implications and recommendations.
AI is used in two ways. First, as force multiplier of analytical processes on actual inputs, data, transcripts and other documentation and in output construction. Second, through the creation of tools and apps, enabling fast-turnaround "synthetic sprints" or to create custom GPTs.
Breadth and rigor, at the same time.
Traditional analysis forces a choice: test narrowly, or test broadly. AI-powered workflows by contrast let us test everything and validate deeply. In a recent engagement we tested ~50 hypotheses across ~300 respondents in ~20 countries, developed 20+ indices, and identified what mattered most with multiple models — in a fraction of the cost and time required traditionally.
Actions not sentiments.
We compress hundreds of survey elements into decision-ready signals validated against real behavior, not just stated preference. Consider the difference between "57% said order experience matters" and "quote friction explains 34% of switching variance." The first is an observation. The second enables executives to set priorities and take action.
Cross-validated across multiple AI platforms.
Every finding runs through a second (or third) model whose job is to attack it. If a claim survives, it goes in the deliverable. If it doesn't, we dig deeper or drop it.
The judgment call stays human.
AI generates options, validates evidence, and compresses analytical time. The recommendation is named and owned by a person.
For B2B companies expanding to serve a new customer segment, or struggling with a change in existing customer behavior.
We work best with CEOs, COOs (or similar second-in-command operators) at B2B companies between $10M and $200M in revenue — often PE-backed, high-growth, or high-margin — seeking objective, third-party insights, often in utmost confidence.
We don't do brand identity, creative work, technical implementation, or staff augmentation. Aside from synthetic sprints, we don't take engagements where we can't talk directly to customers. Everything else is in scope.
A short conversation is the best way to start.
Thirty minutes on a call. No proposal, no deck, no pressure. Just a sharper view of whether a project is worth doing.
Projects & Work in Process
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ArcSyne Scenario Advisor
Navigate radical change in hours, not months. Human expert + native AI scouts the horizon, spots key shifts, and arms your team with no-regrets moves.
Visit site →Prototypes & Tools
Apps, demos, and interactive tools built for clients and in-progress projects. Password protected.